Ma and Pa Shop
WHAT IT IS:
According to one dictionary:
A ma and pa shop is a family-owned independent business.
HOW IT WORKS:
For example, franchises and big-box stores such as Walmart, Target are not "Ma and Pa" shops. The small store down the street, with a local owner, is a ma and pa shop.
What's The Point and WHY IT MATTERS:
Ma and Pa shops are often single-location stores, often retail stores, food or hardware, that are small or carry speciality items. The advent of big-box stores, which can usually buy and sell at lower prices, has displaced many ma and pa shops, which do not have the same competitive advantages and thus often cannot compete on price with most retailers. Accordingly, they often compete on service, in other words: Good customer service " That Personal Touch! or The Aim To Please Slogan!.
Someone viewed one of my product pictures on one of my business platforms. He commented as they all are encouraged to do if they wish, in short, he said the basket looked cheap, homemade worth less than $30.00. I thanked him for his positive criticism and told him, I would consider his comments in our next design and we will! I thought to myself all our baskets are custom made according to our customer's wishes, likes or needs. At times some baskets may not be what you call "Polish or "Picture Perfect!
This theme Ma & Pa, came to mind along with the viewer's comment. In short, I am a "Ma & Pa business and we are happy to carry the title.
What about your business?.
